New Jeep Altitude Edition
Jeep has announced it will produce three new limited-edition Jeep cars: the Grand Cherokee, Compass and Patriot Altitude models following to the recently introduced Grand Cherokee concept and related “Name My Ride” contest.
In January, Jeep introduced a distinctive, “blacked-out” production-intent concept Grand Cherokee at the Houston Auto Show, and connected with consumers to name the model. With more than 100,000 entries from enthusiasts of the Jeep brand – which boasts more than 2 million Facebook fans – “Altitude” emerged as the winning vehicle name.
Jeep Grand Cherokee Altitude Edition
For several weeks following the Houston Auto Show, consumers had the opportunity to name the Jeep Grand Cherokee concept vehicle by visiting Jeep.com. The brand then compiled entries and narrowed them down to three favored choices:
Altitude: representing the new heights the Jeep brand is reaching, with an array of new vehicles and special-edition models consumers have been seeking, a wide variety of vehicle and brand awards, and a string of recent sales successes that includes 23 months of increased sales – up 24 percent in 2010, 44 percent in 2011 and 34 percent so far in 2012
Midnight: for the distinctive, mysterious, deep and dark “blacked out” appearance of the vehicle; and
Obsidan: a dark-colored – usually jet black – volcanic rock that displays curved surfaces and may tie to a potential future Jeep model name.
After two weeks of online voting, “Altitude” was chosen as the winning name. Mark Johnson, of Sanger, Calif., submitted the name and will receive a new 2012 Jeep Grand Cherokee.
The new, limited-edition Jeep Grand Cherokee, Compass and Patriot Altitude models will arrive in showrooms in May.
